What is Alumni Discount?

Alumni discount refers to the special discounts offered by universities to their graduates. The purpose of these discounts is to maintain the bond between the university and its alumni, providing economic benefits and strengthening connections.

Advantages of Alumni Discount

Economic Benefits

These discounts provide financial advantages to graduates, making them more advantageous in their post-graduate lives. This, in turn, helps graduates maintain their connection with the university.

Academic Studies on Alumni Discount

Student Satisfaction

G. Brown´s (2020) research shows that alumni discounts increase student satisfaction. Graduates feel more grateful to their universities and are more likely to make donations in the future.

Strengthening Bonds

R. White´s (2018) study found that alumni discounts strengthen the bonds between graduates and universities. This enables universities to receive more support from their alumni.

International Examples of Alumni Discount Applications

United States

Universities in the US offer extensive discounts to their graduates. Harvard and Stanford, for example, provide discounts on library and gym services.

European Countries

Universities like Oxford and Cambridge offer academic and social privileges to their graduates. These privileges include access to libraries and free access to university publications.

Alumni Discount Marketing Strategies

Loyalty Programs

Loyalty programs are essential for universities to re-engage with their graduates. These programs increase graduates´ loyalty to their alma mater.

Digital Marketing and Social Media

Universities can reach out to their graduates through social media, promoting discounts and increasing their engagement.

Alumni discount creates a strong bond between graduates and universities. In addition to providing economic benefits, it increases graduates´ loyalty to their alma mater. International examples demonstrate the effectiveness of such applications.